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AXE 50th


This is a logo design for the Hong Kong remarkable company , AXE, selling ​​cleaning products.

Regarding to the 50th anniversary of AXE brand establishment, 

a new logo is to celebrate the history of the Hong Kong local brand, by emphasising its effort in cleaning industry. Yellow symbolises the golden years. Transition of colour represents AXE has remain unchanged ever since in the 50 years.


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